Partially addressed mail is a highly targeted and responsible way to reach new customers.
Using GDPR compliant household data, instead of addressing the mailing to an individual your campaign can be addressed to ‘The Occupier’, ‘The Householder’, ‘Cat Lover’, ‘Shoe Wearer’, in fact anything that is going to reflect your campaign message.
Targeting affluent, high engagement households
Partially addressed mail will enable you to target households like your existing customers for a fraction of the price, using UK address only data that is profiled with up to 30,000 different attributes. You will be able to access lower postal charges, get 86% engagement and reach DOUBLE the numbers of affluent households!
86% of partially addressed mail is engaged with.
Using GDPR compliant household data, you can reach more affluent, highly engaged households because many affluent people have opted their names out of traditional mailing lists, making it harder to communicate with them.
Double your reach with affluent customers
Using sophisticated geo-demographic profiling systems, we’ll find the postcodes in the areas you wish to target with the best match to your ideal customers. A profile is a brilliant way to really understand who your customers actually are.
Our process ranks the postcodes most-like to least-like your customers which means we can select those households who are most likely to behave in a similar way to your current customers.
Here is a typical example
A furniture retailer based in Derbyshire wants to target affluent households.
There are approximately 335,000 households in Derbyshire. The retailer chooses to target the top 7.5% by affluence, which is 25,000 households. At an average of 19 households per postcode, they’ll target approximately 1,300 postcodes at the same time removing their existing customers from the mailing.
The cost of data, print and postage is £0.35 using a standard mailing (A4 letter in window envelope) pack.
The Furniture Retailer’s average margin is £500.
If 0.5% of the mailing recipients respond, that’s potentially 125 new customers.
At £500 margin per customer, the retailer would generate a£62,500.
That’s a return on investment of 7.14
That means they’ll need just 18 new customers from their 25,000 mailing to breakeven.
If you’d like a no obligation discussion around how partially addressed mail could work for you, please just contact us.