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Sector-specific insight that we have created or curated.

Insight from a range of sources Insight

We are experts in delving down to the nitty gritty of your data to bring a fresh perspective. We help you further understand your customers and members to discover new ways of making a real difference to your member base and its growth. 

Our team have created or curated a series of sector-specific insights from a range of sources.

Further examples of our work and proven results can be seen within our case studies.

The Social CEO Index Report 2021

This piece provides social media analysis on a sample of 300 UK membership association CEOs across Twitter & LinkedIn. This report answers 3 key questions: why is it important to be active online, what does it take and who is leading the way?

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VAT relief for charities and not-for-profit organisations

Through our experience of working in the not-for-profit sector, we have identified and accessed a solution for VAT relief for charities and other not-for-profit organisations. 

It is little-known but fully governed and approved by HMRC– helping our clients to stretch their budgets further. 

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VAT Cover 1

Return On Ideas (ROI) – Volume 2

Since the unparalleled success of ‘Return On Ideas Volume 1’ we have been busy collating the content for Volume 2.  There has been socially-distant sweat, tears, thankfully no blood, in the creation of this bumper 100 page edition.

It is packed full of direct mail postal campaigns that have all delivered an outstanding return on idea. 

Find out how Virgin Atlantic rewarded their million miler customers, how Audi’s test drive cube delivered 100% response rate and how IKEA’s knitted email helped them engage with families.

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Synergy ROI Volume 2 brochure

Covid-19 Impact Report

COVID-19 will go down in history as one of the most impactful diseases of our time. While there have of course been many negative outcomes for businesses and individuals, the pandemic has also instigated opportunity and transformation, and we have seen this within the membership community.  

This report outlines the results of a survey carried out in July 2020. It was completed by associations, professional bodies and charities representing thousands of members and employees and included interviews with more than 30 chief executives of membership bodies and trade associations. 

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Synergy Covid 19 Impact Report

Let’s change the focus, let’s talk Return On Ideas (ROI)

Volume 1 of the Synergy ‘Little book of Return on Ideas’ contains a carefully curated collection of Direct Mail campaigns from all around the world (well, from Gothenburg to Sydney, via Jo’burg!). These campaigns have one thing in common, they have all delivered an outstanding return on idea.

The renaissance of creative Direct Mail is here and now. Order your beautifully printed and bound copy and we’ll post it out to you.

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DM Inspiration

Help your donors to love what you send them through the post

The Commission on the Donor Experience produced its ‘Helping your donors to love what you send them through the post’ report to help charities and membership organisations connect with supporters and potential supports in a time where shouts for support are drowning each other out. Recognising that DM is a cost-effective and valuable key point of contact, recommendations are included that detail its effective use.

Request a copy now and we’ll deliver it to your inbox.

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Brian Volume 1

Print is alive and kicking and the Economist is now selling more copies of the magazine than at any time in history.

This newspaper includes insights and analysis into DM and its innovative use as well as information on membership organisations methods for generating revenue, managing, maintaining and growing brands, key challenges, boosting satisfaction as well as the benefits of AI and machine learning for non-profits.

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Brand Insight: How Membership Organisations Manage, Maintain and Grow Their Brand in 2017

The most valuable asset a business now has is its good name, its brand and reputation.  

This paper presents findings from an investigation into membership organisations’ approach to brand management. It looks at how they police all aspects of the brand from strategy to vision, mission, values and tone of voice, to creative identity, communications’ channels, and how members (including branches and special interest groups) are used to enhance brand value.

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Synergy The Magic of Mail

Using direct mail to support your marketing objectives post-GDPR

  • How direct mail can help support your marketing objectives in the post-GDPR world.
  • Ways to use direct mail more effectively.
  • Practical, best practice examples to enhance your mail strategy.

As we all know GDPR represents the biggest shakeup in data privacy for 20 years.

By changing the way in which organisations gather, process, manage, store and secure personal data, it will force change for the better.

How? By enabling brands to increase the value of their data.

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Synergy The Power of Using One:One Membership Communications to Drive Member Retention

Using one:one membership communications to drive member retention.

  • How one:one membership communications can help support your member retention.
  • Ways to use one:one membership communications more effectively.
  • Practical, best practice examples to enhance your communications strategy.

The figures vary but on average it can cost 10 times more to acquire a new member than hold on to an existing one.

Membership organisations can retain members and save costs through the use of effective one:one membership communications.

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