Compliance is key and keeping your data up to date has never been more important.
Ensure your data remains secure Data security, processing and cleansing
Management of your data is of paramount importance and we have strict processes and protocols in place to ensure that it remains secure and processed precisely at all times.
Data security
We are registered with the ICO and full members of the Direct Marketing Association and the Independent Print Industries Association, both of whom carry out strict data processing compliance prior to admission to membership.
All our data protection policies are fully compliant with GDPR. We have GDPR compliant Data Processing Agreements in place with all our supply chain partners to give assurance to our clients that every aspect of work we do is included.
To enhance this security and the experience of our customers we have developed the Synergy Membership Zone.
What is it? It’s a safe, secure and complementary online portal that helps our customers keep track of their mailings. A place where they can easily upload data and track the production process of the job from start to finish. Your customer service team will be able to tell at a glance when packs were mailed and therefore be able to answer any inbound member pack queries quickly and easily. Proofs, stock levels and invoices are all available with a few simple clicks. You can also view the live stock levels of all your printed items in the Membership Zone.
Data services
Cleanse
Our data cleanse solutions include a range of data standardisation and formatting functions that ensure your data is consistent throughout your database.
Times have changed, compliance is key and keeping data up to date has never been more important. So, we also provide a full range of data suppression tools that ensure your data is compliant. These include screening against the Telephone Preference Service, the Mailing Preference Service, Mortascreen and Goneaway files.
Verify
Our verify solutions confirm the accuracy of the records you have in your marketing database. We check the postal address, email address and telephone numbers are valid and correct.
Enhance
Mind the gaps… fill the gaps in your customer knowledge with our data enhancement solutions, get to know your customers better and use that insight for more personalised marketing and sales campaigns through multiple channels.
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