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Inspirations from around the world Synergy blog
Royal Mail wanted to show the top 6,000 advertisers in the UK currently spending below-average amounts on DM the power of sensory DM and how it can be used to create stronger, more intimate and ultimately more profitable relationships with customers.
The Prostate Cancer Research Foundation wanted a campaign that would be nationwide and highlighted the significance of both prostate cancer and the PCRF. The campaign was aimed at those most likely to be affected by prostate cancer and involved mail, outdoor and cinema.
In 2011, DraftFCB Zürich created “The Fastest Christmas Card In The World”, which resulted in over 500,000 YouTube hits. A year later, they wanted to top that success targeting 5,000 BMW drivers in Switzerland. "The Fastest Song In The World" was produced and the campaign showcased the power of combining mail and digital.
The South African National Blood Services wanted a campaign that would help them in preparation for the annual surge in traffic accidents over Christmas and urgent need for blood. The campaign targeted South African businesses and senior HR personnel asking them for their help.