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It’s a cold world in the digital age. Billions of business emails are sent every day. Plain, white, identical little things all scrawled in Times New Roman. It’s no surprise that so many of them get ignored.
If you find that your attempts to reengage with members and past donors are yielding results far below your expectations, then why not try a more personal, physical alternative?
Chris Glennie summarises the key challenges faced by modern membership organisations.
Direct mail is arguably the most tested form of fundraising. There is over a century of evidence of what works and doesn’t, so understand the ‘rules’ that exist and use these to deliver inspiring mail to supporters.
Membership revenue – once a stable and sizeable revenue for most associations – is no longer the situation for many. Gordon Glenister explores alternative income streams where membership organisations can generate revenue without relying on membership fees.