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What are you having delivered? Since lockdown some people have forgotten what the inside of a supermarket looks like as they battle for that premium Ocado delivery slot. Certainly, very few people have been in a fitting room to try on clothing.
With events, for the foreseeable future, moving steadily over to the virtual world how can you ensure that your previous sponsors stay with you and that others come on board?
It’s a cold world in the digital age. Billions of business emails are sent every day. Plain, white, identical little things all scrawled in Times New Roman. It’s no surprise that so many of them get ignored.
If you find that your attempts to reengage with members and past donors are yielding results far below your expectations, then why not try a more personal, physical alternative?
Chris Glennie summarises the key challenges faced by modern membership organisations.
Membership revenue – once a stable and sizeable revenue for most associations – is no longer the situation for many. Gordon Glenister explores alternative income streams where membership organisations can generate revenue without relying on membership fees.