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Short & sweet or War & Peace? Just an invoice? An invoice and a letter? An invoice, letter and company brochure? If it is just an invoice, then you could be missing an opportunity to remind your clients of the other products and services you offer. Our experience and industry research shows that business mail, […]
I thought I’d share this beautiful member loyalty piece with you. With insightful use of data (and a fabulous gift!), it is something the member will keep. Background Virgin Atlantic wanted to both acknowledge the handful of passengers in their Flying Club who had travelled over a million miles with them and cement their relationship […]
We’d like to invite you to the 4th Membership World CEO roundtable event which will focus on, ‘From Resilience to agility how membership bodies are embracing change’. We will be joined by the Chief Executive of the Advertising Association, Stephen Woodford. Our debate will aim to ask association and membership leaders how they addressed some […]
So, a minute on the internet looks like this: 156 million emails sent, 29 million messages fired, 1.5 million Spotify songs played, 4 million Google searches made, 2 million minutes of Skype calls made, 350,000 tweets sent, 243,000 photos posted on Facebook, 87,000 hours of Netflix watched, 65,000 pictures put on Instagram, 25,000 posts made on […]
The single ad generated PR in every national newspaper in the country. It ended up reaching millions of people around the world. Clever marketing.
COVID-19 will go down in history as one of the most impactful diseases of our time.
This report outlines the results of a survey carried out in July 2020. It was completed by associations, professional bodies and charities representing thousands of members and employees and includes interviews with more than 30 chief executives of membership bodies and trade associations.
Print and digital channels work in harmony to speed up the renewals process and increase member retention and engagement.
They give an insight into both physical and digital renewal and welcome packs.
What are you having delivered? Since lockdown some people have forgotten what the inside of a supermarket looks like as they battle for that premium Ocado delivery slot. Certainly, very few people have been in a fitting room to try on clothing.
With events, for the foreseeable future, moving steadily over to the virtual world how can you ensure that your previous sponsors stay with you and that others come on board?