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Why do you exist? Why does any membership body exist? You exist to serve your members. Given this fact – how do you meet the needs of your members to ensure you are still relevant… and are you relevant in this new world – this world where covid still lurks? The world is changing, it […]
Why, augmented reality of course. Background to the campaign Many marketers believed that mail media was outdated, expensive and time-consuming to produce. Even though An Post was a trusted and well-loved brand, their direct mail solutions were seen as irrelevant. To change minds, An Post introduced its newest product: Reach+. While Reach+ answered the logistical […]
And, as a result we all like choice. Some of your members and donors may prefer printed communications, some digital communications, and some both. This is very true with our membership and charity clients, especially when it come to that all important first touch point – the membership welcome pack and donor thank you letter. […]
Whether it is your office, shopfront, van fleet or fire engine when it comes to wrapping, we’ve got it covered. We can offer you the full bespoke wrapping service including creative design, printing, fitting and removal. Our professional team of fitters cover the whole of the UK. Here are some examples of beautiful wall art […]
If you are looking to generate more sales quickly and cost effectively then you may want to consider including door drops in your next campaign. What the heck are door drops? Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format […]
I just thought I’d let you know that we design, print, pack and ship influencer marketing packs on behalf of our customers. These are naturally designed to turn influencers into ambassadors of their products. We can store the pack contents in our secure warehouse and ship on demand. Typically, a pack order that comes in […]
Rightmove market intelligence campaign I thought I’d share this campaign with you as it really demonstrates how intelligent use of data is central to every successful campaign. Background Although Rightmove was the most successful property portal in the UK, some estate agents needed convincing that its advertising products represented real value for money. These were […]
Print and branded merchandise still a powerful member engagement tool By Gordon Glenister, CEO of Membership World With so many people working from home how do you engage with your members, its digital all the way isn’t it? Well, yes, the rise of digital engagement has been huge but there is still a place for branded […]
Your volunteers are key to the successful and smooth running of your organisation and really come into their own at events. With over 20 million people in the UK volunteering each year, now more than ever, volunteers are key to the successful running of an organisation and its fundraising activities. Recent insight shows that volunteers […]
Short & sweet or War & Peace? Just an invoice? An invoice and a letter? An invoice, letter and company brochure? If it is just an invoice, then you could be missing an opportunity to remind your clients of the other products and services you offer. Our experience and industry research shows that business mail, […]
I thought I’d share this beautiful member loyalty piece with you. With insightful use of data (and a fabulous gift!), it is something the member will keep. Background Virgin Atlantic wanted to both acknowledge the handful of passengers in their Flying Club who had travelled over a million miles with them and cement their relationship […]
We’d like to invite you to the 4th Membership World CEO roundtable event which will focus on, ‘From Resilience to agility how membership bodies are embracing change’. We will be joined by the Chief Executive of the Advertising Association, Stephen Woodford. Our debate will aim to ask association and membership leaders how they addressed some […]
So, a minute on the internet looks like this: 156 million emails sent, 29 million messages fired, 1.5 million Spotify songs played, 4 million Google searches made, 2 million minutes of Skype calls made, 350,000 tweets sent, 243,000 photos posted on Facebook, 87,000 hours of Netflix watched, 65,000 pictures put on Instagram, 25,000 posts made on […]
The single ad generated PR in every national newspaper in the country. It ended up reaching millions of people around the world. Clever marketing.
COVID-19 will go down in history as one of the most impactful diseases of our time.
This report outlines the results of a survey carried out in July 2020. It was completed by associations, professional bodies and charities representing thousands of members and employees and includes interviews with more than 30 chief executives of membership bodies and trade associations.
Print and digital channels work in harmony to speed up the renewals process and increase member retention and engagement.
They give an insight into both physical and digital renewal and welcome packs.
What are you having delivered? Since lockdown some people have forgotten what the inside of a supermarket looks like as they battle for that premium Ocado delivery slot. Certainly, very few people have been in a fitting room to try on clothing.
With events, for the foreseeable future, moving steadily over to the virtual world how can you ensure that your previous sponsors stay with you and that others come on board?
It’s a cold world in the digital age. Billions of business emails are sent every day. Plain, white, identical little things all scrawled in Times New Roman. It’s no surprise that so many of them get ignored.
If you find that your attempts to reengage with members and past donors are yielding results far below your expectations, then why not try a more personal, physical alternative?
Chris Glennie summarises the key challenges faced by modern membership organisations.
Membership revenue – once a stable and sizeable revenue for most associations – is no longer the situation for many. Gordon Glenister explores alternative income streams where membership organisations can generate revenue without relying on membership fees.
You can grow and retain your membership base no matter how difficult things get. We’re going to tell you how. Times are tough. Although economic recovery is on the way, as a governing body or association you need to prepare for the possibility of reduced government funding. So, stop and think for a minute. Don’t […]