Keep up-to-date with the latest industry news and more.
Find out more Blog
- Budgets
- Charity
- Design
- Digital
- Direct Mail
- Events
- Marketing
- Memberships
- Musings!
- Personalisation
How to turn your members into advocates
What’s the most important part of any membership organisation? Without a doubt, it’s the members. With this in mind, how can you increase your member engagement, loyalty and turn your members into advocates?
Physical and digital membership cards, certificates and pins
Synergy produce both physical and digital membership cards, certificates and pin badges. All of these can be personalised for your members.
QR code – a thing of beauty
After some time in the shadows the good old QR code is back with a vengeance!
The main reason for this is that the smart phone about your person just got a whole lot smarter.
What are people having delivered during lockdown?
What are you having delivered? Since lockdown some people have forgotten what the inside of a supermarket looks like as they battle for that premium Ocado delivery slot. Certainly, very few people have been in a fitting room to try on clothing.
Your brand on something beautifully sustainable
Whether you are looking for branded clothing for your members and volunteers or a simple giveaway, our promotional item and gift range has everything you need.
Synergy, proud supporters of the Buddy Bag Foundation
The Buddy Bag Foundation was created by Karen Williams in response to the rising number of children who enter emergency care after fleeing violent situations at home.
How do you deliver real delegate packs for your virtual events?
With events, for the foreseeable future, moving steadily over to the virtual world how can you ensure that your previous sponsors stay with you and that others come on board?
Now Wash Your Hands
Sound familiar? One of a wide range of adverts that ran in response to the 1918 Spanish Flu pandemic.
Of course, back then there was no radio, no TV, no internet, no email, no social; Just papers, periodicals and flyers, so on-page advertising was crucial.
Partially Addressed Mail
Partially Addressed Mail is a highly targeted and responsible way to reach new customers. Instead of addressing the mailing to an individual, Partially Addressed Mail lets you target small groups of around 15 carefully selected households.
I just wrote to say I loved you.
It’s a cold world in the digital age. Billions of business emails are sent every day. Plain, white, identical little things all scrawled in Times New Roman. It’s no surprise that so many of them get ignored.
If you find that your attempts to reengage with members and past donors are yielding results far below your expectations, then why not try a more personal, physical alternative?
The Power of Mail for Charity Fundraising
The latest research from Royal Mail MarketReach, in partnership with the institute of Fundraising, investigates the power of the direct mail channel for enhancing your fundraising campaigns.
Addressing the Key Challenges of Membership Bodies
Chris Glennie summarises the key challenges faced by modern membership organisations.
Helping your donors to love what you send them through the post
Direct mail is arguably the most tested form of fundraising. There is over a century of evidence of what works and doesn’t, so understand the ‘rules’ that exist and use these to deliver inspiring mail to supporters.
The Art of Satisfaction
Simon Webster explores ACCA’s approach to boosting satisfaction rates amongst members.
Generating Revenue Outside of Membership
Membership revenue – once a stable and sizeable revenue for most associations – is no longer the situation for many. Gordon Glenister explores alternative income streams where membership organisations can generate revenue without relying on membership fees.
Back to Basics
Getting back to basics with the internet.
The Sustainability of Paper
So, the internet is popular, it is global, it is connecting populations and it is incredibly resource hungry. But that’s OK, because to make paper we need to cut down forests. Don’t we? Let’s separate some facts from myths.
Snap, crackle, pop.
A story of survival and thrival* in the 1920s. (*Made up word.)
Remote Working Survival Pack
We have created a Remote Working Survival Pack for those for those of you who are working from the home office…
The Digital Natives
Once upon a now, in a land called everywhere, there lived the digital natives.
Synergy: COVID-19
We just wanted to touch base to give you an update on our operations during the current situation.
Chocolate Letter
How do you create stronger, more intimate and ultimately more profitable relationships with customers? The answer: engage their senses.
Give A Few Bob
While cancer and comedy do not usually sit easily together, the success of the Prostate Cancer Research Foundation campaign was in faithfully recreating the spirit of Bob Monkhouse.
The Fastest Christmas Song
After the fastest Christmas card, came the fastest Christmas carol. The idea was to get an acapella group to sing “Jingle Bells” inside the sporty new BMW M135i, at speeds approaching 250km/h.
Blood Bank Mug
The South African National Blood Service are in constant need of donations. The mugs served as a reminder of the problem and encouraged further donation.
Bulk Catnip DM
Most Direct Mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, Rethink did something that would get people’s cat’s attention first.
The Homeless Letter
Gothenburg Homeless Aid organisation sent out their fundraising leaflets once the letters had experienced the same wet and cold as the homeless of Gothenburg.
UNICEF: Toy Soldiers
The African continent had the world’s highest number of child soldiers, fighting in wars they didn’t believe in, for causes they didn’t understand.
ROI: Sydney Dogs and Cats Home
To celebrate the name change of Sydney Dogs and Cats home a fake fur postcard was created. The soft fur received lots of attention and quickly spread brand awareness.
Memberships Sign-Ups and Renewals – Part 4
Your data is in shape, your content is engaging, and the design is on-brand. Now you need to send your packs and begin a rolling schedule for future sign-ups.
Membership Sign-ups and Renewals – Part 3
In our last blog, we looked at data and ways to personalise content for your members. In this instalment we’re looking at the content and design aspects of a membership pack.
Membership Sign-ups and Renewals – Part 2
In our last blog, we looked at things to consider when starting your sign-ups and renewals. In this instalment, we are digging down into the data side of things.
Membership Sign-Ups and Renewals – Part 1
Memberships should connect like-minded individuals so they can connect and share ideas. It is why we have memberships in organisations we can relate to – to belong, improve and grow.
Four easy steps to fix email marketing limitations
You will be forgiven if you thought direct mail and email were enemies – using one or the other but never together.
The times they are a-changin’.
All Hail, Direct Mail!
Multi-channel marketing is all about consumer engagement across a wide range of marketing channels. Allowing consumers to interact with a brand or product in multiple ways.
Print is a Digital Medium
Why does retargeting have to be done via the web? Well it doesn’t. Through the use of digital print and variable data we can action a retargeting campaign for you via mail.
Print, Mail and Valentine’s Day
In 1913, Hallmark Cards produced their first Valentine’s card. Valentine’s Day has become a billion pound industry with people spending money on cards, chocolates and flowers each year.
Ten Top Tips to Achieve Channel Harmony
In order to achieve channel harmony you need to present a concise and aligned message to members and customers (including prospective ones) across their channels of choice.
