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Chris Glennie summarises the key challenges faced by modern membership organisations.
Direct mail is arguably the most tested form of fundraising. There is over a century of evidence of what works and doesn’t, so understand the ‘rules’ that exist and use these to deliver inspiring mail to supporters.
Membership revenue – once a stable and sizeable revenue for most associations – is no longer the situation for many. Gordon Glenister explores alternative income streams where membership organisations can generate revenue without relying on membership fees.