Keep up-to-date with the latest industry news and more.
Find out more Blog
- Budgets
- Charity
- Design
- Digital
- Direct Mail
- Events
- Marketing
- Memberships
- Musings!
- Personalisation
What do you include with your invoice communications?
Short & sweet or War & Peace? Just an invoice? An invoice and a letter? An invoice, letter and company brochure? If it is just an invoice, then you could be missing an opportunity to remind your clients of the other products and services you offer. Our experience and industry research shows that business mail, […]
Million Miler Members’ Loyalty Gift
I thought I’d share this beautiful member loyalty piece with you. With insightful use of data (and a fabulous gift!), it is something the member will keep. Background Virgin Atlantic wanted to both acknowledge the handful of passengers in their Flying Club who had travelled over a million miles with them and cement their relationship […]
From Resilience to agility how membership bodies are embracing change
We’d like to invite you to the 4th Membership World CEO roundtable event which will focus on, ‘From Resilience to agility how membership bodies are embracing change’. We will be joined by the Chief Executive of the Advertising Association, Stephen Woodford. Our debate will aim to ask association and membership leaders how they addressed some […]
The print channel is dead. Long live Print.
So, a minute on the internet looks like this: 156 million emails sent, 29 million messages fired, 1.5 million Spotify songs played, 4 million Google searches made, 2 million minutes of Skype calls made, 350,000 tweets sent, 243,000 photos posted on Facebook, 87,000 hours of Netflix watched, 65,000 pictures put on Instagram, 25,000 posts made on […]
VAT relief for charities and not-for-profit organisations
We have just published an insight piece for membership organisations and charities, and we thought we’d share it with you.
In a world where every 60 seconds…
In a world of digital noise, these is still only one letterbox.
Return on Ideas – Summer Holiday’s Mailing
Read on to see how one travel provider delivered a fabulous return on ideas (ROI) using intelligent use of data.
Do you send a membership value statement to your members?
Do you send a membership value statement to your members?
If not, they are definitely worth considering for 2021.
How to reach half a billion people with a single press ad
The single ad generated PR in every national newspaper in the country. It ended up reaching millions of people around the world. Clever marketing.
Do you have an on-line shop?
If you have an online shop, you may be spending a lot of time, picking, packing and despatching your orders.
How partially addressed mail can help you target more of your ideal customers
Partially addressed mail is a highly targeted and responsible way to reach new customers.
Employee welfare and working from home
Recent research by Synergy, Gordon Glenister and Pelican Communications shows how employee welfare has been affected by the pandemic.
Get new clients, cost effectively, during lockdown
Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.
We are open for business
We are fully operational across all our creative, digital, print, direct mail and packaging specialisms during the lockdown period.
What has been the impact of Covid-19 on membership and charity events, conferences and exhibitions?
Recent research by Synergy, Gordon Glenister and Pelican Communications shows that those charities and membership organisations offering physical events have been affected during the pandemic.
Do you have a backlog of certificates that you need to send?
It may be that all your certificate stock is in your office, you are not able to get to it and send out. You may have quite a backlog and the successful candidates are getting restless! We can help.
How we helped our client to grow their clubs and enable them to reopen safely after lockdown.
How we helped our client to grow their clubs and enable them to reopen safely after lockdown. with our marketing hub solution.
New research reveals impact of COVID-19 on membership organisations and charities
COVID-19 will go down in history as one of the most impactful diseases of our time.
This report outlines the results of a survey carried out in July 2020. It was completed by associations, professional bodies and charities representing thousands of members and employees and includes interviews with more than 30 chief executives of membership bodies and trade associations.
Let’s show you how the direct mail channel can delivery results
Since the unparalleled success of ‘Return of Ideas Volume 1’ we have been busy collating the content for Volume 2.
Record-breaking double digit increases in the effectiveness of direct mail and door drops during the Covid crisis.
Record-breaking double digit increases in the effectiveness of direct mail and door drops during the Covid crisis.
Learn how you can speed up your renewals process and create an increased level of member engagement
Print and digital channels work in harmony to speed up the renewals process and increase member retention and engagement.
They give an insight into both physical and digital renewal and welcome packs.
Badgetastic
So, the period of lockdown has been fairly productive. I’ve alphabetised my vinyl and CD collection, painted walls, fences and a bit of a shed and, finally, last weekend got round to looking through a jar of miscellaneous items.
So, what is a linen tester?
So, what is a linen tester?
Helping get through the hard times.
Patrick Collister writes about how print has helped us get through lockdown and come out the other side safely.
How to turn your members into advocates
What’s the most important part of any membership organisation? Without a doubt, it’s the members. With this in mind, how can you increase your member engagement, loyalty and turn your members into advocates?
Physical and digital membership cards, certificates and pins
Synergy produce both physical and digital membership cards, certificates and pin badges. All of these can be personalised for your members.
QR code – a thing of beauty
After some time in the shadows the good old QR code is back with a vengeance!
The main reason for this is that the smart phone about your person just got a whole lot smarter.
What are people having delivered during lockdown?
What are you having delivered? Since lockdown some people have forgotten what the inside of a supermarket looks like as they battle for that premium Ocado delivery slot. Certainly, very few people have been in a fitting room to try on clothing.
Your brand on something beautifully sustainable
Whether you are looking for branded clothing for your members and volunteers or a simple giveaway, our promotional item and gift range has everything you need.
Synergy, proud supporters of the Buddy Bag Foundation
The Buddy Bag Foundation was created by Karen Williams in response to the rising number of children who enter emergency care after fleeing violent situations at home.
How do you deliver real delegate packs for your virtual events?
With events, for the foreseeable future, moving steadily over to the virtual world how can you ensure that your previous sponsors stay with you and that others come on board?
Now Wash Your Hands
Sound familiar? One of a wide range of adverts that ran in response to the 1918 Spanish Flu pandemic.
Of course, back then there was no radio, no TV, no internet, no email, no social; Just papers, periodicals and flyers, so on-page advertising was crucial.
