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What part did promotional merchandise play in the Presidential elections?

Marketing, Print

A blog by Patrick Collister

In the run-up to the American election the two candidates tried raising funds and drum up support through merchandising. 

Both candidates had online stores. 

Trump HERE and Biden HERE

Team Trump have mugs at $30, playing cards, $25, cufflinks, $50, a range of t-shirts at $30, and caps from $25 to $45. 

Not sure how well the colouring books showing him as a super-hero have been selling. 

Team Joe have pretty much the same. Provocative t-shirts but also but dog and cat collars, $28, and, sadly now sold out, fly-swatters (after a fly settled on Veep Mike Pence’s head for a good two minutes in the vice-residential debate).  

 

Naturally, neither party has been able to resist the opportunity the marketing opportunities the pandemic provides.

Trump has issued a commemorative coin, celebrating his resistance to and recovery from Covid-19. Yours for $100 at whitehousegiftshop.com

On the other side you can buy Biden hand-sanitiser for $8 – with Joe’s plan for combating Covid on the label. 

In China, where most of this paraphernalia is made they sold more Trump-branded merchandise to America than Joe-stuff. 

Of course, plenty of other hopefuls are piling into the election with merchandise to sell. There is some weird stuff out there.

The Trump-scented candle; the Make America Great Again Christmas tree baubles,  the Donald J Trump toilet brush….

At Halloween homes could be decorated with Trumpkins. Orange on the outside and hollow inside.

Major acknowledgment to Ad-Age, where this topic first aired. Their article is here.

– Patrick Collister

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