Why, augmented reality of course. Background to the campaign Many marketers believed that mail media was outdated, expensive and time-consuming to produce. Even though An Post was a trusted and well-loved brand, their direct mail solutions were seen as irrelevant. To change minds, An Post introduced its newest product: Reach+. While Reach+ answered the logistical […]
If you are looking to generate more sales quickly and cost effectively then you may want to consider including door drops in your next campaign. What the heck are door drops? Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format […]
I just thought I’d let you know that we design, print, pack and ship influencer marketing packs on behalf of our customers. These are naturally designed to turn influencers into ambassadors of their products. We can store the pack contents in our secure warehouse and ship on demand. Typically, a pack order that comes in […]
Rightmove market intelligence campaign I thought I’d share this campaign with you as it really demonstrates how intelligent use of data is central to every successful campaign. Background Although Rightmove was the most successful property portal in the UK, some estate agents needed convincing that its advertising products represented real value for money. These were […]
Print and branded merchandise still a powerful member engagement tool By Gordon Glenister, CEO of Membership World With so many people working from home how do you engage with your members, its digital all the way isn’t it? Well, yes, the rise of digital engagement has been huge but there is still a place for branded […]
Short & sweet or War & Peace? Just an invoice? An invoice and a letter? An invoice, letter and company brochure? If it is just an invoice, then you could be missing an opportunity to remind your clients of the other products and services you offer. Our experience and industry research shows that business mail, […]
We have just published an insight piece for membership organisations and charities, and we thought we’d share it with you.
Read on to see how one travel provider delivered a fabulous return on ideas (ROI) using intelligent use of data.
Do you send a membership value statement to your members?
If not, they are definitely worth considering for 2021.