It’s a cold world in the digital age. Billions of business emails are sent every day. Plain, white, identical little things all scrawled in Times New Roman. It’s no surprise that so many of them get ignored.
If you find that your attempts to reengage with members and past donors are yielding results far below your expectations, then why not try a more personal, physical alternative?
You will be forgiven if you thought direct mail and email were enemies – using one or the other but never together.
The times they are a-changin’.
Multi-channel marketing is all about consumer engagement across a wide range of marketing channels. Allowing consumers to interact with a brand or product in multiple ways.
In order to achieve channel harmony you need to present a concise and aligned message to members and customers (including prospective ones) across their channels of choice.
Sensory marketing is designed to stimulate the senses! This kind of marketing works incredibly well with print and direct mail by stirring up memories and experiences by targeting our senses.
Catalogues brought a great shopping experience from the comfort of your home allowing new jeans to be delivered to your door without visiting the shops.