The Sensory Marketing Experience
Sensory marketing is designed to stimulate the senses! This kind of marketing works incredibly well with print and direct mail by stirring up memories and experiences by targeting our senses.
Sensory marketing is designed to stimulate the senses! This kind of marketing works incredibly well with print and direct mail by stirring up memories and experiences by targeting our senses.
Catalogues brought a great shopping experience from the comfort of your home allowing new jeans to be delivered to your door without visiting the shops.
The National Trust campaign was a targeted and personal mailing which made use of iridescent, glow in the dark inks that really fired kid’s imaginations.
How are you using your members’ data? Are you getting the most out of it? Do you even know what you should be getting out of it in the first place?
Let’s be honest, how effective is email marketing for you? Or to put it another way, how many emails do you receive that you simply end up chucking in the trash before you’ve even opened them?