Five Reasons to Use Direct Mail Instead of Email
We’re sorry to be so direct but… well, no – actually we’re not sorry at all.
Let’s be honest, how effective is email marketing for you? Or to put it another way, how many emails do you receive that you simply end up chucking in the trash before you’ve even opened them?
It’s got to be a fair few day in, day out. So, we thought we’d take a moment to look at why Direct Mail is well and truly back in fashion, and why you should be using it.
5 Reasons Why Direct Mail Can Work for You
1. There’s just too many emails
Ever feel like your inbox is full to bursting with emails that you will never have time to read? Put yourself in the shoes of your prospects then. Emails are saturating inboxes in every office all over the world now, and there’s nothing worse than being sat at the bottom of a pile that simply gets deleted in bulk without ever being opened. However, when an eye-catching and intriguing piece of direct mail drops through their office letterbox, magical things start to happen…
2. Let’s get personal: just you and me
Once you’re quite literally through the door, it’s just you and your customer or prospect. You’ve then got plenty of time to spend with them: in their hands, on their desk, on their wall – wherever. Direct mail is engaging, and it also means that you’re in their territory and on their terms, which is all the more relaxing for them. It’s a great opportunity to make your point.
3. It’s direct – it’s targeted – it’s precise
Even Robin Hood couldn’t hit the target like direct mail does. You can make it relevant to who you’re sending it to, and when you do it appeals to them the instant it arrives – making it much more likely for them to act and respond.
4. Get creative, become memorable
You can send direct mail in all kinds of shapes, sizes, colours and materials to create something eye-catching, surprising and fun. In doing so, you’re giving your brand the opportunity to make a real, lasting and unforgettable impact.
5. Direct mail makes sense
It really does. By sending your prospects or customers something that they can physically touch, see, smell or even taste (depending on what you’ve sent them of course!), you’re targeting their senses and giving their brains even more ways of remembering you!
These are just five of the ways in which direct mail beats email hands-down, and why you should be taking advantage of it for the benefit of your business. So why not be completely direct with us too: pick up the phone and give us a call now on 01543 257257 and we’ll happily talk direct mail with you.
It could really make a huge difference to how you communicate with your clients and prospects – not to mention how they respond in return
