- 400 hours of video is uploaded to YouTube
- 205m emails are sent
- There are 3.3 million facebook posts, 3.2 million Google searches, 422,340 tweets
- 55,555 Instagram photos uploaded
There is still only 1 letterbox.
And with that comes the opportunity to talk individually to your customers through a well written, well designed and insight-driven direct mail pack which can be personalised (in full colour) way beyond just the use of name and address.
For example, imagery relevant to the individual’s past and potential future purchases and text that reflects their journey with you so far.
Mail stands apart from other channels, not only as a tangible and physical product, but one that arrives in the home, and remains as a visible reminder of your brand or message, often for days or weeks.
Direct mail has undergone a quiet revolution over the past few years and is now a key part of the marketing mix once again.
Our research and work in this area shows that this medium thrives because it is hard to ignore. With more people spending more time at home it can be read and reread and is great way of keeping them informed, maintain that sense of community, make them feel valued and inclined to remain a customer.
Don’t just take our word for it!
- 71% are more likely to trust direct mail1
- An average of 23% of mail is shared within a household
- People in the UK keep mail on average for 17 days
- 60% of them say the best mail keeps a sender’s brand top of mind
- 57% people feel more valued when receiving mail from a brand, whereas only 17% said this of email2.
- 92% have gone online as a result of mail
- Younger people love mail too. 73% of 15–34-year-olds keep the best mail for future use
The findings are clear; while there are some differences people of all life stages, read, engage with, share, file and further respond to mail3.
- Ref: The Private life of Mail. MarketReach. 2015
- Ref: It’s All about Mail and Email, MarketReach, 2014
- Ref: The Life Stages of Mail. MarketReach. 2016