{"id":496,"date":"2015-08-12T12:00:32","date_gmt":"2015-08-12T11:00:32","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=496"},"modified":"2020-03-02T14:12:27","modified_gmt":"2020-03-02T14:12:27","slug":"personalised-magazines-what-could-you-achieve","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2015\/08\/12\/personalised-magazines-what-could-you-achieve\/","title":{"rendered":"Personalised Magazines\u2026 What could you achieve?"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-496\" data-postid=\"496\" class=\"themify_builder_content themify_builder_content-496 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_4rhy145 tb_first tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_ng3u146 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_27za913   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Brazilian Airline, TAM, has created one of the most engaging personalised magazines we have ever come across. By gathering additional information from Facebook profiles during the purchase process, TAM Airlines managed to create unique copies of their on-board magazine for each individual passenger.<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_uz6l254 tf_clearfix\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_a4ec256 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module video -->\n<div  class=\"module module-video tb_helt374 video-top  \" data-lazy=\"1\" data-url=\"https:\/\/youtu.be\/ZhbIQNtL8JE\">\n    \t\t\t\t<div class=\"video-wrap-outer\">\n\t\t\t<div class=\"video-wrap tf_rel tf_overflow\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<!-- \/video-wrap -->\n\t\t<\/div>\n\t\t<!-- \/video-wrap-outer -->\n\t\t\t<\/div>\n\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_6jq3601 tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_6nhj602 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_3tbc557   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Passengers boarded the plane to find their own personalised magazine on their seat. After they got over the fact that their picture featured on the cover, they actually discovered a highly customised magazine featuring articles that the airline knew would be of interest to them because of their Facebook profile \u2013 places visited, likes, pictures etc.<\/p>\n<p>A very clever use of print which resulted in an increased reading time of 1200%!!<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_2uue379 tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_y8le380 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_wfyv85   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>If you would like to discuss how to harness the power of personalisation in your campaigns, please get in touch.<\/p><p><strong>What could you achieve?<\/strong><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>By gathering information from Facebook profiles during the purchase process, TAM Airlines created unique copies of their on-board magazine for each passenger.<\/p>\n","protected":false},"author":5,"featured_media":1358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,8,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalised Magazines\u2026 What could you achieve? 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