{"id":4525,"date":"2020-12-03T10:50:01","date_gmt":"2020-12-03T10:50:01","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=4525"},"modified":"2020-12-09T12:14:35","modified_gmt":"2020-12-09T12:14:35","slug":"the-return-of-the-catalogue","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2020\/12\/03\/the-return-of-the-catalogue\/","title":{"rendered":"The return of the catalogue"},"content":{"rendered":"\n
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\"\"Retailers on the high street and on-line are returning to traditional catalogues and leaflets to grab the attention, and spending power, of shoppers stuck at home.<\/p>\n

With most stores closed and a large proportion of people working from home, many have more time to pick up the post and browse through catalogues.<\/p>\n

It\u2019s a brilliant way of keeping a brand front of mind. On average, people will spend three to six minutes on a website, but a catalogue or direct mail can lie on a coffee table for a month to six weeks. If there\u2019s something you quite liked, you can keep going back.<\/p>\n

Catalogues can drive people to your website to buy, or simply phone their order through.<\/p>\n

Attitudes towards to printed catalogues and direct mail have changed, after industry-wide data showed a big uptake in response rates during the lockdown.<\/p>\n

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41% improvement in responses to a catalogue mailing this year because more shoppers were at home.<\/p>\n<\/blockquote>\n

Despite the ease of using the internet to connect with consumers, a far lower proportion of people open an email or click on an online ad than pick up and keep a catalogue.<\/p>\n

By combining a variety of channels, you can not only reinforce your message but also increase your chances of catching people at just the right time.<\/p>\n

With more families at home with time on their hands, fewer leaflets are going straight in the bin.<\/p>\n

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According to research by Royal Mail, 88% of people surveyed said they paid as much or more attention to mail during lockdown.<\/p>\n<\/blockquote>\n

If we can help with the design, print and distribution of your next catalogue please just give us a call on 01543 257 257.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

With most stores closed and a large proportion of people working from home, many have more time to pick up the post and browse through catalogues. 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