{"id":4353,"date":"2020-11-11T10:24:31","date_gmt":"2020-11-11T10:24:31","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=4353"},"modified":"2020-11-11T10:24:32","modified_gmt":"2020-11-11T10:24:32","slug":"get-new-clients-cost-effectively-during-lockdown","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/","title":{"rendered":"Get new clients, cost effectively, during lockdown"},"content":{"rendered":"\n
\n \t\n\t
\n\t \t\t
\n\t\t\t
\n\t\t\t \t
\n\t\t \t
\n\t \t\t
\n\t\t\t
\n\t \t \t
\n\t\t \n
\n
\n\t\t \"door\"\t\n\t\t<\/div>\n\t\n \n \t<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t
\n\t \t\t
\n\t\t\t
\n\t\t\t \t
\n\t\t \n
\n
\n

Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally.\u00a0They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.<\/p>

\u00a0As a channel, door drops have a number of unique benefits:<\/p>

  • They can be precisely targeted to the type customers you want to reach<\/li>
  • They can give you a one-to-one moment with potential clients in their own homes<\/li>
  • Their physical presence helps to cut through the noise of the digital channels\u00a0<\/li>
  • They stay in the home for 5 days and are revisited three times, on average.<\/li><\/ul>

    The latest data from the Joint Industry Committee for Mail (JICMail), shows that with more time at home, consumers have increased exposure to their direct mail and its ability to drive engagement and sales.<\/p>

    Door drops also achieved record levels of consumer engagement, with the average item interacted with 3.19 times, which represents 15% growth year-on-year.<\/p>

    It\u2019s benefits like these that make them such an effective channel when it comes to your new client acquisition – whether you need to do that locally or on a national scale.<\/p>

    They\u2019re also cost-effective because you can target them so precisely. For instance, you can choose to deliver to households by specific postcodes or by particular demographic selections. The majority of the country is covered, meaning there is the option to target up to 30 million homes.<\/p>

    We offer the full service including design, print and distribution.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

    Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.<\/p>\n","protected":false},"author":4,"featured_media":4331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,6,8,11],"tags":[],"yoast_head":"\nGet new clients, cost effectively, during lockdown - A Direct Mail blog from synergy<\/title>\n<meta name=\"description\" content=\"Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get new clients, cost effectively, during lockdown - A Direct Mail blog from synergy\" \/>\n<meta property=\"og:description\" content=\"Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/\" \/>\n<meta property=\"og:site_name\" content=\"synergy\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-11T10:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T10:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/11\/door-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Pearce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Pearce\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/\",\"url\":\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/\",\"name\":\"Get new clients, cost effectively, during lockdown - A Direct Mail blog from synergy\",\"isPartOf\":{\"@id\":\"https:\/\/synergy-print.co.uk\/#website\"},\"datePublished\":\"2020-11-11T10:24:31+00:00\",\"dateModified\":\"2020-11-11T10:24:32+00:00\",\"author\":{\"@id\":\"https:\/\/synergy-print.co.uk\/#\/schema\/person\/32a3cf1c76630fff87296aa9ed3c971d\"},\"description\":\"Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.\",\"breadcrumb\":{\"@id\":\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/synergy-print.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direct Mail\",\"item\":\"https:\/\/synergy-print.co.uk\/category\/direct-mail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Get new clients, cost effectively, during lockdown\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/synergy-print.co.uk\/#website\",\"url\":\"https:\/\/synergy-print.co.uk\/\",\"name\":\"synergy\",\"description\":\"Innovative ideas, maximum engagement\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/synergy-print.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/synergy-print.co.uk\/#\/schema\/person\/32a3cf1c76630fff87296aa9ed3c971d\",\"name\":\"Andrew Pearce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/synergy-print.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b23b1e061ad5ac2112a3ff3a8d94f1a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b23b1e061ad5ac2112a3ff3a8d94f1a7?s=96&d=mm&r=g\",\"caption\":\"Andrew Pearce\"},\"url\":\"https:\/\/synergy-print.co.uk\/author\/andrewp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get new clients, cost effectively, during lockdown - A Direct Mail blog from synergy","description":"Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/","og_locale":"en_GB","og_type":"article","og_title":"Get new clients, cost effectively, during lockdown - A Direct Mail blog from synergy","og_description":"Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.","og_url":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/","og_site_name":"synergy","article_published_time":"2020-11-11T10:24:31+00:00","article_modified_time":"2020-11-11T10:24:32+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/11\/door-1024x683.jpg","type":"image\/jpeg"}],"author":"Andrew Pearce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andrew Pearce"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/","url":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/","name":"Get new clients, cost effectively, during lockdown - A Direct Mail blog from synergy","isPartOf":{"@id":"https:\/\/synergy-print.co.uk\/#website"},"datePublished":"2020-11-11T10:24:31+00:00","dateModified":"2020-11-11T10:24:32+00:00","author":{"@id":"https:\/\/synergy-print.co.uk\/#\/schema\/person\/32a3cf1c76630fff87296aa9ed3c971d"},"description":"Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format you would like, for instance, leaflets, flyers or non-addressed letters in an envelope.","breadcrumb":{"@id":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/synergy-print.co.uk\/2020\/11\/11\/get-new-clients-cost-effectively-during-lockdown\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/synergy-print.co.uk\/"},{"@type":"ListItem","position":2,"name":"Direct Mail","item":"https:\/\/synergy-print.co.uk\/category\/direct-mail\/"},{"@type":"ListItem","position":3,"name":"Get new clients, cost effectively, during lockdown"}]},{"@type":"WebSite","@id":"https:\/\/synergy-print.co.uk\/#website","url":"https:\/\/synergy-print.co.uk\/","name":"synergy","description":"Innovative ideas, maximum engagement","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/synergy-print.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/synergy-print.co.uk\/#\/schema\/person\/32a3cf1c76630fff87296aa9ed3c971d","name":"Andrew Pearce","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/synergy-print.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b23b1e061ad5ac2112a3ff3a8d94f1a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b23b1e061ad5ac2112a3ff3a8d94f1a7?s=96&d=mm&r=g","caption":"Andrew Pearce"},"url":"https:\/\/synergy-print.co.uk\/author\/andrewp\/"}]}},"_links":{"self":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/posts\/4353"}],"collection":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/comments?post=4353"}],"version-history":[{"count":0,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/posts\/4353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/media\/4331"}],"wp:attachment":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/media?parent=4353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/categories?post=4353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/tags?post=4353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}