{"id":431,"date":"2017-01-11T12:00:46","date_gmt":"2017-01-11T12:00:46","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=431"},"modified":"2020-03-02T12:24:01","modified_gmt":"2020-03-02T12:24:01","slug":"ten-top-tips-to-achieve-channel-harmony","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2017\/01\/11\/ten-top-tips-to-achieve-channel-harmony\/","title":{"rendered":"Ten Top Tips to Achieve Channel Harmony"},"content":{"rendered":"\n
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We all know life can be a little complicated. On a morning, you\u2019re hunting for your shoes and car keys before navigating through the traffic to make (or avoid) the school run before dodging the headache of the M6. At work, there are processes and governance to follow, acquisitions to address and problems to resolve. When you get back home, you remember that you\u2019ve run out of toilet paper and milk. So, you venture back out for a quick run to the local Costcutter.<\/p>

The moment your phone reconnects with WiFi, it starts beeping like a malfunctioning robot. You have 48 unread emails, 16 tweets, 3 LinkedIn messages and 102 Facebook notifications to trawl through. It\u2019s nice to be popular but who is Joseph and why is he inviting you to his leaving do? Every day, thousands of media messages flood your TV, radio, inbox and phone. If you feel swamped by it all, this means your members and customers will do too.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t

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So, let\u2019s get strategic. Grab yourself a big flip chart, marker pen and let\u2019s get brainstorming!<\/h3>
You need to present a concise and aligned message to members and customers (including prospective ones) across their channels of choice. This can range from: printed material, social media, events, telesales, the web, email, SMS, etc. Creating and executing a superb omni-channel campaign is like managing a Formula One team \u2013 data comes in from everywhere!<\/div><\/div><\/div> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t
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Agree your goals and KPIs<\/h3>

Set the desired end result from the start so you have something to work towards. Set up and agree KPIs. You need to be able to track and report the results to help you measure what is working and what isn\u2019t working so well.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t

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Create one view of your member or customer<\/h3>

This is easier said than done!<\/p>

With legacy systems that don\u2019t talk to each other and the sales team preciously guarding their own contacts it is difficult to get a coherent view of who\u2019s saying what to whom and when! Therefore a key challenge for 2017\/2018 is the inadequate integration of management systems.<\/p>

Breaking down the silos and creating one view of Members & customers and prospective Members & customers is essential so they can be spoken to in a relevant, coherent way.<\/p>

A few stats from a recent Experian Digital Marketer Report:<\/p>