{"id":422,"date":"2017-03-01T12:00:05","date_gmt":"2017-03-01T12:00:05","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=422"},"modified":"2020-04-09T11:54:28","modified_gmt":"2020-04-09T10:54:28","slug":"print-is-a-digital-medium","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2017\/03\/01\/print-is-a-digital-medium\/","title":{"rendered":"Print is a Digital Medium"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-422\" data-postid=\"422\" class=\"themify_builder_content themify_builder_content-422 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_cs7z197 tb_first tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-2 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col3-2 first tb_s375201 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_gpqk202   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Retargeting works right? You have an abandoned shopping basket, subscription or sign up. That (warm) prospect doesn\u2019t complete the process. The would-be customer goes off to make a cup of tea, answer the door or go back to work. Frustrating!<\/p>\n<p>So, with retargeting, you can follow your \u2018would-be\u2019 around the web to tempt them back. As a warmed up prospect, they will respond well to this and it\u2019s proven! We have all done it. I know that I\u2019ve abandoned baskets and then purchased a couple of days later because of retargeting.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col3-1 last tb_hb1g737 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module image -->\n<div  class=\"module module-image tb_tzxr839   image-top tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" width=\"512\" height=\"512\" src=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Data-Combo-Chart-icon.png\" class=\"wp-post-image wp-image-584\" title=\"Print is a digital medium graph\" alt=\"Print is a digital medium graph\" srcset=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Data-Combo-Chart-icon.png 512w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Data-Combo-Chart-icon-300x300.png 300w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Data-Combo-Chart-icon-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_bwhf199 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_sht6206 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_bmgp206   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">Retargeting has a good conversion rate but what would happen if you take this increased conversion rate and then compound it by using the conversion power of print? Why does retargeting have to be done via the web?<\/p><p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">Well it doesn\u2019t. Through the clever use of digital print and variable data we can action a retargeting campaign for you via mail. Mail is retained longer than a website \u2013 80% of adults have kept mail sent to them in the last four weeks*. Warm prospects, personalised print, timely delivery \u2013 a no brainer! I would like to bet you get a huge increase in conversion.<\/p><div class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">\u00a0<\/div>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_59a2199 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_o3u2207 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_sltu207   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <blockquote>\n<div><strong>We need to start thinking of mail as a programmatic channel now. Brands are triggering mailings based on online behaviour today. Highly customised, digitally printed mail packs are being sent today \u2013 and for less than you might think.<\/strong><\/div>\n<\/blockquote>\n<p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _2x3mA _2zFqb tFDi5\" style=\"text-align: left;\"><em>\u00a0Jonathan Harman. Managing Director, Media at Royal Mail Group.<\/em><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_n3e2199 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_kufy209 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_eths209   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">Yes, print can be more expensive than its digital counterpart. But it may also be 100 times more responsive than online. The numbers work if the campaign is right.<\/p><p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">You can even go one step further. We can print a barcode onto your mail piece that allows us to feed back to you the exact day it\u2019s delivered, allowing you to schedule all kinds of follow up activity.<\/p><p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">So what are you waiting for? Harness print as a digital medium and you will move your retargeting to a whole new level. Get in touch with us today on <a class=\"_2qJYG blog-link-hashtag-color _3Sq3W\" href=\"https:\/\/www.mailmen.co.uk\/key-facts\" target=\"_top\" rel=\"noreferrer\"><u class=\"sDZYg\">hello@synergy-print.co.uk<\/u><\/a> to find out more.<\/p><p class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\"><a class=\"_1fYLo blog-link-hashtag-color _11AQY _2N2cN\" href=\"https:\/\/synergy-print.co.uk\/search\/.hash.printisdigital\" target=\"_self\">#printisdigital<\/a><\/p><div class=\"XzvDs _208Ie tFDi5 blog-post-text-font blog-post-text-color _2QAo- _25MYV _6RI6N tFDi5\">*<a class=\"_2qJYG blog-link-hashtag-color _3Sq3W\" href=\"https:\/\/www.mailmen.co.uk\/key-facts\" target=\"_top\" rel=\"noreferrer\"><u class=\"sDZYg\">www.mailmen.co.uk\/key-facts<\/u><\/a><\/div>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Why does retargeting have to be done via the web? Well it doesn\u2019t. Through the use of digital print and variable data we can action a retargeting campaign for you via mail.<\/p>\n","protected":false},"author":5,"featured_media":584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,9,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Print is a Digital Medium - synergy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergy-print.co.uk\/2017\/03\/01\/print-is-a-digital-medium\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print is a Digital Medium - synergy\" \/>\n<meta property=\"og:description\" content=\"Why does retargeting have to be done via the web? 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