{"id":384,"date":"2019-11-12T12:00:23","date_gmt":"2019-11-12T12:00:23","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=384"},"modified":"2020-04-09T11:54:28","modified_gmt":"2020-04-09T10:54:28","slug":"bulk-catnip-dm","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2019\/11\/12\/bulk-catnip-dm\/","title":{"rendered":"Bulk Catnip DM"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-384\" data-postid=\"384\" class=\"themify_builder_content themify_builder_content-384 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_vzqm684 tb_first tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_87cz687 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_botq687   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p><strong>Agency:<\/strong> Rethink<br \/><strong>Client:<\/strong> Bulk Cat Litter Warehouse<br \/><strong>Product:<\/strong> Cat Litter<br \/><strong>Country:<\/strong> Canada<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_ovie684 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_a6zc689 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module image -->\n<div  class=\"module module-image tb_n4or689   image-top auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" width=\"956\" height=\"535\" src=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-7.jpg\" class=\"wp-post-image wp-image-545\" title=\"Catnip letter with cat\" alt=\"Catnip letter with cat\" srcset=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-7.jpg 956w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-7-300x168.jpg 300w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-7-768x430.jpg 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_i4b6685 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_z9m1690 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_nuga691   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3>Background<\/h3><p>Bulk Cat Kitty Litter Warehouse needed a Direct Mail flyer. Unfortunately, most Direct Mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, Rethink did something that would get people\u2019s cat&#8217;s attention first.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_gf2a685 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_teq4692 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_r2hw692   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3>Idea<\/h3>\n<p>Owners were targeted through their cats, by printing a mailing on paper that had been prepared with catnip. When the cats responded to the mailing, so did their owners.<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_yhi8685 tf_clearfix\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_upxr693 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module image -->\n<div  class=\"module module-image tb_feb4693   image-top tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" width=\"957\" height=\"536\" src=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-3.jpg\" class=\"wp-post-image wp-image-541\" title=\"Catnip letter designs\" alt=\"Catnip letter designs\" srcset=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-3.jpg 957w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-3-300x168.jpg 300w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-3-768x430.jpg 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_kxmu685 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_zini694 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_fu1w694   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3>Results<\/h3><p>The flyers were by far the most effective direct marketing done by Bulk Cat Litter Warehouse.There was a spike in both customer counts and sales, with many people mentioning that they came in specifically because of the flyers. In addition, the \u201cmaking of\u201d video was viewed over 370,000 times on YouTube and featured on numerous blogs and websites like Gizmodo, Mashable, PSFK, Laughing Squid and Jezebel. More than 3,660,540 online impressions were generated, including 2,269 tweets and 4,509 Facebook shares.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_75wc685 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_w6x4695 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_rymb695   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3>Synergy Says<\/h3><p>Return on idea is when you look for so much more than just bottom-line results. It\u2019s when you set out to create an emotional response as well as a transactional one. This simple idea had a video to go with it and while the mailing went out to just 500 potential customers, the video has had nearly half a million views on YouTube. Not bad for a product that must be among the least interesting on the planet.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_7xti685 tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-2 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-3 first tb_zpxk696 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_dbsy696   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3>Creative Team<\/h3><p><strong>Creative Director:<\/strong> Chris Staples, Ian Grais <br \/><strong>Art Director<\/strong>: Leia Rogers<br \/><strong>Copywriter:<\/strong> Bob Simpson <br \/><strong>Designer:<\/strong> Lisa Nakamura <br \/><strong>Production Content Strategist:<\/strong> Leah Gregg <br \/><strong>Editor:<\/strong> Chris Neilson <br \/><strong>Account Manager:<\/strong> Marie Lunny<\/p><p>To binge on your own beautifully printed and bound copy collection of these campaigns simply drop Andrew a line with your postal address to andrew@synergy-print.co.uk. Please put &#8216;ROI request&#8217; in the subject line. Have a thoroughly creative day!<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-1 last tb_kfz4807 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module image -->\n<div  class=\"module module-image tb_l5sd312   image-top tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" width=\"957\" height=\"535\" src=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-2.jpg\" class=\"wp-post-image wp-image-534\" title=\"Catnip letter closeup\" alt=\"Catnip letter closeup\" srcset=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-2.jpg 957w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-2-300x168.jpg 300w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/02\/Catnip-2-768x429.jpg 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Most Direct Mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, Rethink did something that would get people\u2019s cat\u2019s attention first.<\/p>\n","protected":false},"author":5,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bulk Catnip DM - synergy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergy-print.co.uk\/2019\/11\/12\/bulk-catnip-dm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bulk Catnip DM - synergy\" \/>\n<meta property=\"og:description\" content=\"Most Direct Mail never even gets looked at. 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