{"id":3042,"date":"2020-06-19T10:37:44","date_gmt":"2020-06-19T09:37:44","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=3042"},"modified":"2020-07-07T10:02:01","modified_gmt":"2020-07-07T09:02:01","slug":"qr-code-a-thing-of-beauty","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2020\/06\/19\/qr-code-a-thing-of-beauty\/","title":{"rendered":"QR code \u2013 a thing of beauty"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-3042\" data-postid=\"3042\" class=\"themify_builder_content themify_builder_content-3042 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_x9z7571 tb_first tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_x5dm585 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_aqqi665   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p><img loading=\"lazy\" class=\"wp-image-3081 size-full alignright\" src=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/07\/Synergy_QRcode.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/07\/Synergy_QRcode.png 300w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/07\/Synergy_QRcode-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>After some time in the shadows the good old QR code is back with a vengeance!<\/p>\n<p>The main reason for this is that the smart phone about your person just got a whole lot smarter.<\/p>\n<p>No longer do you need to download a third party QR reader app to view, you can just activate camera mode on your device and point it at the QR code \u2013 then click the link or follow instructions on your screen.<\/p>\n<p>\u00a0<\/p>\n<p>Smoother, seamless engagement which anybody can do \u2013 go on give it a try with our QR code above.<\/p>\n<p>We can produce these for your digital comms or print them in your campaign packs making it is easier for the client to renew, sign up, but and generally engage.<\/p>\n<p><strong>A history of QR codes in 148 words<\/strong><\/p>\n<p>The Quick Response (QR) code was invented by Denso Wave (part of the Toyota Group) in 1994. The maze-looking square barcodes can be printed on virtually anything to drive digital actions, payments &amp; experiences \u2013 connecting the real and digital world.<\/p>\n<p>There was initially very slow adoption in the UK, with little evidence of them working in a marketing context.<\/p>\n<p>Marketers that used them were not always great at explaining what they did either &#8211; confusion &amp; ambivalence ensued.<\/p>\n<p>Needing to download a third-party QR reader app was also a huge barrier for consumers.<\/p>\n<p>Other tech innovations like Bluetooth and near-field communication (NFC) dampened the once high hopes for the QR code.<\/p>\n<p>Then something changed; smart phones became instant QR code scanners in camera mode.<\/p>\n<p>Which is really helpful as 79% of UK Adults own a smartphone (Ofcom Communications Market Report 2019).<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>After some time in the shadows the good old QR code is back with a vengeance!<br \/>\nThe main reason for this is that the smart phone about your person just got a whole lot smarter. <\/p>\n","protected":false},"author":4,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,9],"tags":[39,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - 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