{"id":2714,"date":"2020-04-27T21:39:32","date_gmt":"2020-04-27T20:39:32","guid":{"rendered":"https:\/\/synergy-print.co.uk\/?p=2714"},"modified":"2020-04-27T22:08:55","modified_gmt":"2020-04-27T21:08:55","slug":"snap-crackle-pop","status":"publish","type":"post","link":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/","title":{"rendered":"Snap, crackle, pop."},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-2714\" data-postid=\"2714\" class=\"themify_builder_content themify_builder_content-2714 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_c1nc380 tb_first tf_clearfix wow\" data-tf-animation=\"slideInUp\" >\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_yqec381 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module image -->\n<div  class=\"module module-image tb_kbzy381   image-top auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" width=\"904\" height=\"310\" src=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/04\/Rice-Krispies.png\" class=\"wp-post-image wp-image-2716\" title=\"Rice-Krispies\" alt=\"Rice Krispies\" srcset=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/04\/Rice-Krispies.png 904w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/04\/Rice-Krispies-300x103.png 300w, https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/04\/Rice-Krispies-768x263.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_0he0265 tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_fwhy266 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_e1uz142   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2>A story of survival and thrival* in the 1920s<\/h2>\n<p>In the dim, distant past of studying for my marketing degree I remember a case study that I thought rang true for our current situation. So, I thought I\u2019d slim it down a bit and share it with you.<\/p>\n<p>What do you do in times of business adversity? Well you can cut costs and focus on survival or invest in the latest innovation in the hope you thrive.<\/p>\n<p>This famous example occurred in the great depression of the 1920s when two companies dominated the breakfast cereal market, Kellogg\u2019s and Post. The Post Corporation cut costs and focussed on mergers and acquisitions. Kellogg\u2019s invested heavily in a risky new product \u2013 Rice Krispies. Rice Krispies were inexpensive, novel and popular with children because they indeed do go \u2018snap\u2019, \u2018crackle\u2019 and \u2018pop\u2019.<\/p>\n<p>Kellogg\u2019s profits surged and they overtook Post to become the undisputed market leader.<\/p>\n<p>While we are all not going to invent the next breakthrough in breakfast cereals over the next few weeks it can be a time to do those little tweaks to your membership offering that under normal circumstances you just wouldn\u2019t have the time to do.<\/p>\n<p>*Made up word.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>A story of survival and thrival* in the 1920s. (*Made up word.)<\/p>\n","protected":false},"author":5,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snap, crackle, pop. - A marketing blog from synergy<\/title>\n<meta name=\"description\" content=\"A story of survival and thrival* in the 1920s with two companies who dominated the breakfast cereal market, Kellogg\u2019s and Post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snap, crackle, pop. - A marketing blog from synergy\" \/>\n<meta property=\"og:description\" content=\"A story of survival and thrival* in the 1920s with two companies who dominated the breakfast cereal market, Kellogg\u2019s and Post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/\" \/>\n<meta property=\"og:site_name\" content=\"synergy\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T20:39:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T21:08:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/04\/Rice-Krispies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"904\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Neil Travers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neil Travers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/\",\"url\":\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/\",\"name\":\"Snap, crackle, pop. - A marketing blog from synergy\",\"isPartOf\":{\"@id\":\"https:\/\/synergy-print.co.uk\/#website\"},\"datePublished\":\"2020-04-27T20:39:32+00:00\",\"dateModified\":\"2020-04-27T21:08:55+00:00\",\"author\":{\"@id\":\"https:\/\/synergy-print.co.uk\/#\/schema\/person\/7ae974b8c59130a24d0b165bd4f25335\"},\"description\":\"A story of survival and thrival* in the 1920s with two companies who dominated the breakfast cereal market, Kellogg\u2019s and Post.\",\"breadcrumb\":{\"@id\":\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/synergy-print.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/synergy-print.co.uk\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Snap, crackle, pop.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/synergy-print.co.uk\/#website\",\"url\":\"https:\/\/synergy-print.co.uk\/\",\"name\":\"synergy\",\"description\":\"Innovative ideas, maximum engagement\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/synergy-print.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/synergy-print.co.uk\/#\/schema\/person\/7ae974b8c59130a24d0b165bd4f25335\",\"name\":\"Neil Travers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/synergy-print.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2effb6e1aa600c8ab42b464f0bb75e49?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2effb6e1aa600c8ab42b464f0bb75e49?s=96&d=mm&r=g\",\"caption\":\"Neil Travers\"},\"url\":\"https:\/\/synergy-print.co.uk\/author\/neiladmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snap, crackle, pop. - A marketing blog from synergy","description":"A story of survival and thrival* in the 1920s with two companies who dominated the breakfast cereal market, Kellogg\u2019s and Post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/","og_locale":"en_GB","og_type":"article","og_title":"Snap, crackle, pop. - A marketing blog from synergy","og_description":"A story of survival and thrival* in the 1920s with two companies who dominated the breakfast cereal market, Kellogg\u2019s and Post.","og_url":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/","og_site_name":"synergy","article_published_time":"2020-04-27T20:39:32+00:00","article_modified_time":"2020-04-27T21:08:55+00:00","og_image":[{"width":904,"height":310,"url":"https:\/\/synergy-print.co.uk\/wp-content\/uploads\/2020\/04\/Rice-Krispies.png","type":"image\/png"}],"author":"Neil Travers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Neil Travers"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/","url":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/","name":"Snap, crackle, pop. - A marketing blog from synergy","isPartOf":{"@id":"https:\/\/synergy-print.co.uk\/#website"},"datePublished":"2020-04-27T20:39:32+00:00","dateModified":"2020-04-27T21:08:55+00:00","author":{"@id":"https:\/\/synergy-print.co.uk\/#\/schema\/person\/7ae974b8c59130a24d0b165bd4f25335"},"description":"A story of survival and thrival* in the 1920s with two companies who dominated the breakfast cereal market, Kellogg\u2019s and Post.","breadcrumb":{"@id":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/synergy-print.co.uk\/2020\/04\/27\/snap-crackle-pop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/synergy-print.co.uk\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/synergy-print.co.uk\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Snap, crackle, pop."}]},{"@type":"WebSite","@id":"https:\/\/synergy-print.co.uk\/#website","url":"https:\/\/synergy-print.co.uk\/","name":"synergy","description":"Innovative ideas, maximum engagement","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/synergy-print.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/synergy-print.co.uk\/#\/schema\/person\/7ae974b8c59130a24d0b165bd4f25335","name":"Neil Travers","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/synergy-print.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2effb6e1aa600c8ab42b464f0bb75e49?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2effb6e1aa600c8ab42b464f0bb75e49?s=96&d=mm&r=g","caption":"Neil Travers"},"url":"https:\/\/synergy-print.co.uk\/author\/neiladmin\/"}]}},"_links":{"self":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/posts\/2714"}],"collection":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":0,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/media\/2716"}],"wp:attachment":[{"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergy-print.co.uk\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}