What are you having delivered? Since lockdown some people have forgotten what the inside of a supermarket looks like as they battle for that premium Ocado delivery slot. Certainly, very few people have been in a fitting room to try on clothing.
Partially Addressed Mail is a highly targeted and responsible way to reach new customers. Instead of addressing the mailing to an individual, Partially Addressed Mail lets you target small groups of around 15 carefully selected households.
The latest research from Royal Mail MarketReach, in partnership with the institute of Fundraising, investigates the power of the direct mail channel for enhancing your fundraising campaigns.
Direct mail is arguably the most tested form of fundraising. There is over a century of evidence of what works and doesn’t, so understand the ‘rules’ that exist and use these to deliver inspiring mail to supporters.
While cancer and comedy do not usually sit easily together, the success of the Prostate Cancer Research Foundation campaign was in faithfully recreating the spirit of Bob Monkhouse.
Gothenburg Homeless Aid organisation sent out their fundraising leaflets once the letters had experienced the same wet and cold as the homeless of Gothenburg.
The African continent had the world’s highest number of child soldiers, fighting in wars they didn’t believe in, for causes they didn’t understand.
To celebrate the name change of Sydney Dogs and Cats home a fake fur postcard was created. The soft fur received lots of attention and quickly spread brand awareness.