Why do you exist? Why does any membership body exist? You exist to serve your members. Given this fact – how do you meet the needs of your members to ensure you are still relevant… and are you relevant in this new world – this world where covid still lurks? The world is changing, it […]
Why, augmented reality of course. Background to the campaign Many marketers believed that mail media was outdated, expensive and time-consuming to produce. Even though An Post was a trusted and well-loved brand, their direct mail solutions were seen as irrelevant. To change minds, An Post introduced its newest product: Reach+. While Reach+ answered the logistical […]
And, as a result we all like choice. Some of your members and donors may prefer printed communications, some digital communications, and some both. This is very true with our membership and charity clients, especially when it come to that all important first touch point – the membership welcome pack and donor thank you letter. […]
Whether it is your office, shopfront, van fleet or fire engine when it comes to wrapping, we’ve got it covered. We can offer you the full bespoke wrapping service including creative design, printing, fitting and removal. Our professional team of fitters cover the whole of the UK. Here are some examples of beautiful wall art […]
If you are looking to generate more sales quickly and cost effectively then you may want to consider including door drops in your next campaign. What the heck are door drops? Door drops are a cost-effective way of reaching new clients at home and can be targeted locally or nationally. They can take any format […]
I just thought I’d let you know that we design, print, pack and ship influencer marketing packs on behalf of our customers. These are naturally designed to turn influencers into ambassadors of their products. We can store the pack contents in our secure warehouse and ship on demand. Typically, a pack order that comes in […]
Rightmove market intelligence campaign I thought I’d share this campaign with you as it really demonstrates how intelligent use of data is central to every successful campaign. Background Although Rightmove was the most successful property portal in the UK, some estate agents needed convincing that its advertising products represented real value for money. These were […]
Print and branded merchandise still a powerful member engagement tool By Gordon Glenister, CEO of Membership World With so many people working from home how do you engage with your members, its digital all the way isn’t it? Well, yes, the rise of digital engagement has been huge but there is still a place for branded […]
Your volunteers are key to the successful and smooth running of your organisation and really come into their own at events. With over 20 million people in the UK volunteering each year, now more than ever, volunteers are key to the successful running of an organisation and its fundraising activities. Recent insight shows that volunteers […]
Short & sweet or War & Peace? Just an invoice? An invoice and a letter? An invoice, letter and company brochure? If it is just an invoice, then you could be missing an opportunity to remind your clients of the other products and services you offer. Our experience and industry research shows that business mail, […]
