The return of the catalogue

Retailers on the high street and on-line are returning to traditional catalogues and leaflets to grab the attention, and spending power, of shoppers stuck at home.

With most stores closed and a large proportion of people working from home, many have more time to pick up the post and browse through catalogues.

It’s a brilliant way of keeping a brand front of mind. On average, people will spend three to six minutes on a website, but a catalogue or direct mail can lie on a coffee table for a month to six weeks. If there’s something you quite liked, you can keep going back.

Catalogues can drive people to your website to buy, or simply phone their order through.

Attitudes towards to printed catalogues and direct mail have changed, after industry-wide data showed a big uptake in response rates during the lockdown.

41% improvement in responses to a catalogue mailing this year because more shoppers were at home.

Despite the ease of using the internet to connect with consumers, a far lower proportion of people open an email or click on an online ad than pick up and keep a catalogue.

By combining a variety of channels, you can not only reinforce your message but also increase your chances of catching people at just the right time.

With more families at home with time on their hands, fewer leaflets are going straight in the bin.

According to research by Royal Mail, 88% of people surveyed said they paid as much or more attention to mail during lockdown.

If we can help with the design, print and distribution of your next catalogue please just give us a call on 01543 257 257.