Patrick Collister writes about how print has helped us get through lockdown and come out the other side safely.
Print, it’s worth remembering, isn’t just reading matter.
It is packaging.
It’s social distancing stickers on the floor of Morrison’s.
It’s helping goods get through.
Like the jigsaw puzzle Heinz created in Canada to help brand fans while away the hours. Every piece was printed in ‘Ketchup’ red.
Or like the NRL cut-out fan initiative in Australia. The first rugby league games in months are to be played behind closed doors but, for $20, diehard fans can have a cardboard cut-out of themselves placed in the stands.
In Germany, now a handful of Burger King restaurants have opened, they are giving customers one-metre crowns to wear to help with social distancing.
Print is practical and playful why not use it today?