After some time in the shadows the good old QR code is back with a vengeance!
The main reason for this is that the smart phone about your person just got a whole lot smarter.
No longer do you need to download a third party QR reader app to view, you can just activate camera mode on your device and point it at the QR code – then click the link or follow instructions on your screen.
Smoother, seamless engagement which anybody can do – go on give it a try with our QR code above.
We can produce these for your digital comms or print them in your campaign packs making it is easier for the client to renew, sign up, but and generally engage.
A history of QR codes in 148 words
The Quick Response (QR) code was invented by Denso Wave (part of the Toyota Group) in 1994. The maze-looking square barcodes can be printed on virtually anything to drive digital actions, payments & experiences – connecting the real and digital world.
There was initially very slow adoption in the UK, with little evidence of them working in a marketing context.
Marketers that used them were not always great at explaining what they did either – confusion & ambivalence ensued.
Needing to download a third-party QR reader app was also a huge barrier for consumers.
Other tech innovations like Bluetooth and near-field communication (NFC) dampened the once high hopes for the QR code.
Then something changed; smart phones became instant QR code scanners in camera mode.
Which is really helpful as 79% of UK Adults own a smartphone (Ofcom Communications Market Report 2019).