The Power of Mail for Charity Fundraising

Increase donations, sign-up new donors and nurture supporter relationships

The latest research from Royal Mail MarketReach, in partnership with the institute of Fundraising, investigates the power of the direct mail channel for enhancing your fundraising campaigns.

It investigates why supporters like mail.

It makes them feel valued

The perceived effort and cost of writing or sending a mailing, particularly when its personalised to them, helps supporters to feel valued and appreciated: “They cared enough to write.”

The ability to read and respond in their own time

When mail arrives, supporters often hold on to it, looking at it later, sharing and discussing it with friends and family. This gives them the flexibility to respond in their own time.

A good read

With the space to tell and illustrate a story, mail can be engaging, informative and useful, helping people to understand the impact of their support and what their next actions / options are.

Control over what they receive

The public has the ability to control what they receive, and when they look at it, signing up to relevant preference services or making direct requests to organisations over how they wish to be communicated with.

Convenience

Arriving on their doormat, mail can be a convenient way for people to receive information, updates, newsletters, welcome packs, thank you cards, event participation packs and more, allowing them to engage when it suits them.

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