Partially Addressed Mail is a highly targeted and responsible way to reach new customers. Instead of addressing the mailing to an individual, Partially Addressed Mail lets you target small groups of around 15 carefully selected households.
There are a couple of ways of targeting new customers – ‘topping up’ and ‘lookalikes’.
- ‘Topping up’ – targets people in postcode areas where you already have customers.
- ‘Lookalikes’ – are simply new postcode areas identified as similar to those where your current customers live.
By combining both ways, you’ll get greater coverage of potential customers, helping to make your campaign successful.
To give your marketing an even more targeted feel, it’s a great idea to use relevant titles like ‘Book Lover’ or ‘Kitchen Whiz’. This can quickly get your audience’s attention, helping to drive engagement.
Partially Addressed Mail is therefore ideal to achieve targeted reach in specific locations, particularly when combined with other channels.