Now Wash Your Hands Musings! Sound familiar? One of a wide range of adverts that ran in response to the 1918 Spanish Flu pandemic.Of course, back then there was no radio, no TV, no internet, no email, no social; Just papers, periodicals and flyers, so on-page advertising was crucial.Even though it was over 100 years ago, the messages in the adverts could have been written in early March this year:Wear a mask.Cough, sneeze into a handkerchief.Avoid crowds.Ride a bicycle. (i.e. take exercise as all sport was banned) Slightly more questionable advice included: Eat more onions! Gin pills to beat the flu.Drink Bovril. Reference: Henry Newrick, 2020, ‘Classic Ads, cartoons, comics and headlines; Spanish Flu 1918′. Kindly shared by Patrick Collister and Malcolm Auld. Musings!