It’s a cold world in the digital age. Billions of business emails are sent every day. Plain, white, identical little things all scrawled in Times New Roman. It’s no surprise that so many of them get ignored.
If you find that your attempts to reengage with members and past donors are yielding results far below your expectations, then why not try a more personal, physical alternative?
Personalised, handwritten notes engage with people in ways that emails cannot.
Personalised, handwritten notes engage with people in ways that emails cannot. Their physicality and intimacy let the recipient know that the writer cares about them, and they stand as an everlasting, meaningful token of a mutually respectful relationship.
Handwritten notes help companies to achieve open rates of over 95%, and engagement rates that are over 700% times higher than email marketing at 35%+.
Need some proof? Here’s a recent case study of how donor loyalty engagement worked for one charity organisation.
Synergy’s client wanted to improve regular donor engagement and achieve marketing ROI of at least 5.1. To achieve this, they delivered 6,000 handwritten envelopes, notes, and inserts to previous donors and tested them against the traditional direct mail that they had been using up to that time.
The organisation saw a 420% increase in levels of engagement over digital marketing in an omnichannel fundraising campaign, and within three months had achieved a return on investment of 11.3: 1 for the overall campaign.
How does it work?
Artificial Intelligence and Advanced Printing technology is used to simulate handwriting whilst retaining all the natural curves and variable imperfections of the real thing. These techniques give the opportunity to produce handwritten notes quickly and cost-effectively, without having to compromise on quality, whether you’re reaching out to just one or 10,000.
It can also integrate directly into your CRM, allowing you to automate the process of sending handwritten notes after customers have taken particular actions, such as signing up, making a donation or attending an event.