Synergy Says
A number of advertisers have brought celebrities back from the dead. Marilyn Monroe for Chanel, Steve McQueen for Ford, for instance, but none have had the same resonance as hearing Bob Monkhouse’s voice from beyond the grave. Now, after he has gone, his awful puns manage to be both touching and, somehow, evocative of loss.
To write in the manner of the departed comedian himself was no easy thing. But even the message on the outside of the envelope has captured the essence of Bob in 15 words. A brilliant example of how you can often make a serious point better with humour than with solemnity.
