Idea
Senior personnel within the HR departments of large businesses were mailed a mug. When hot water was poured into it, the red heat-sensitive glaze disappeared to reveal the message: We’re running out of blood. Please donate.
The letter asked the HR Director for a day and a time when the Mobile Blood Unit could come and set up to take blood from the company’s staff. The mug served as a constant reminder of the problem, that South African hospitals always need blood, and encouraged further donation.
