synergy
Innovative ideas, maximum engagement
  • About us
    • Meet the team
  • Our sectors
    • Commercial Organisations
    • Membership Organisations and Charities
  • Products
    • Commercial organisations
      • Creative design
      • Direct mail
      • Data security, processing and cleansing
      • Marketing Hub
      • Training packs
      • Branded merchandise
      • Print management
      • Banners, exhibition stands and wall art
      • Our team as an extension of yours
      • Partner and sponsor support
      • Warehousing, pick, pack and dispatch
      • Marketing operational print
      • Packaging and point of sale
      • Digital marketing
    • Membership organisations and charities
      • Membership and donor welcome and renewal packs
      • Creative design
      • Direct mail
      • Data security, processing and cleansing
      • Membership cards
      • Marketing Hub
      • Training packs
      • Branded merchandise
      • Print management
      • Banners, exhibition stands and wall art
      • Our team as an extension of yours
      • Partner and sponsor support
      • Warehousing, pick, pack and dispatch
      • Digital marketing
  • Insight and Advice
    • Case studies
    • Insight
    • Blog
  • Contact
  • Membership portal log in

Bulk Catnip DM

Direct Mail

Agency: Rethink
Client: Bulk Cat Litter Warehouse
Product: Cat Litter
Country: Canada

Catnip letter with cat

Background

Bulk Cat Kitty Litter Warehouse needed a Direct Mail flyer. Unfortunately, most Direct Mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, Rethink did something that would get people’s cat’s attention first.

Idea

Owners were targeted through their cats, by printing a mailing on paper that had been prepared with catnip. When the cats responded to the mailing, so did their owners.

Catnip letter designs

Results

The flyers were by far the most effective direct marketing done by Bulk Cat Litter Warehouse.There was a spike in both customer counts and sales, with many people mentioning that they came in specifically because of the flyers. In addition, the “making of” video was viewed over 370,000 times on YouTube and featured on numerous blogs and websites like Gizmodo, Mashable, PSFK, Laughing Squid and Jezebel. More than 3,660,540 online impressions were generated, including 2,269 tweets and 4,509 Facebook shares.

Synergy Says

Return on idea is when you look for so much more than just bottom-line results. It’s when you set out to create an emotional response as well as a transactional one. This simple idea had a video to go with it and while the mailing went out to just 500 potential customers, the video has had nearly half a million views on YouTube. Not bad for a product that must be among the least interesting on the planet.

Creative Team

Creative Director: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Production Content Strategist: Leah Gregg
Editor: Chris Neilson
Account Manager: Marie Lunny

To binge on your own beautifully printed and bound copy collection of these campaigns simply drop Andrew a line with your postal address to andrew@synergy-print.co.uk. Please put ‘ROI request’ in the subject line. Have a thoroughly creative day!

Catnip letter closeup
Direct Mail
The Homeless Letter Blood Bank Mug

Related Posts

Summer hols

Direct Mail, Marketing, Personalisation

Return on Ideas – Summer Holiday’s Mailing

Envelopes

Direct Mail, Marketing, Print

How partially addressed mail can help you target more of your ideal customers

door

Charity, Direct Mail, Marketing, Memberships

Get new clients, cost effectively, during lockdown

Recent Posts

  • Return on Ideas – Summer Holiday’s Mailing
  • Do you send a membership value statement to your members?
  • The return of the catalogue
  • How to reach half a billion people with a single press ad
  • Do you have an on-line shop?

Recent Comments

    Visit us

    Synergy Print Management Ltd
    57 Britannia Way
    Lichfield
    Staffs
    WS14 9UY

    Get in touch

    01543 257257

    hello@synergy-print.co.uk

    Useful information

    • How can we help?
    • Membership portal
    • Blog
    • Synergy downloads
    • Privacy policy
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.That's fine